Audience Research
Research is an integral part of CFC’s communications activities. It ascertains that development content truly resonates with CFC’s target audience, whether it be youth in urban areas or disadvantaged people in the Niger Delta. By doing pre- and post-project research CFC is in a unique position to tailor messages for maximum uptake and to verify the impact of undertaken development communications.
Here are some examples of our research projects.
CFC employs a wide range of research tools, often in combination, in order to find out about existing levels of awareness and to measure audience responsiveness to communication messages.
Focus Groups
CFC uses focus groups to find out about perceptions, knowledge gaps and get at prevalent attitudes regarding development issues.
Vox Pops
Vox pops are video interviews and CFC uses them as a very direct way of gaining instant audience feedback captured in an expressive format.
Surveys
CFC undertakes surveys to collate information from larger samples of respondents regarding specific issues.